1. Who we are
Belle Vue Dental Practice is operated by Belle Vue Dental Practice Ltd, a company registered in England and Wales (Company No. 06225084).

For the purposes of UK data protection law, Belle Vue Dental Practice Ltd is the data controller for the personal data we collect and process.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:

Email: info@bellevuedentalpractice.co.uk
Practice address: 43 High Street, Benfleet, Essex, SS7 1NA, UK
Registered office: 65A High Street, Stevenage, Hertfordshire, England, SG1 3AQ

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2. The personal data we collect

We may collect and process the following categories of personal data:

a) Personal details

• Name

• Date of birth

• Address

• Telephone number

• Email address

b) Health and clinical information

• Medical history

• Dental records

• X-rays, photographs and treatment plans

• Notes relating to your care and treatment

Health information is classed as special category personal data under UK data protection law and is subject to additional protections.

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c) Administrative and financial information

• Appointment details

• Correspondence with you

• Payment and billing records

 

d) Website information
When you use our website, we may collect limited technical information where applicable, such as:

• IP address

• Browser and device information

• Pages visited and interactions with our website

 

Information we need from you
Some personal information is necessary for us to provide dental care and treatment, manage appointments and maintain appropriate clinical and administrative records. We may also be required to collect or retain certain information to meet our legal, regulatory or professional obligations.

If you do not provide information that is necessary for these purposes, we may be unable to provide the relevant service or treatment.

 

3. How we collect your information

We may collect personal information:

• Directly from you, for example when you register with the practice, complete forms, request an appointment or contact us

• From other healthcare professionals, practices or referral sources involved in your care

• Through our website and online forms

• From other sources where permitted or required by law

 

4. Why we use your information and our lawful bases

We process personal data only where we have a lawful basis for doing so.

We may use your personal information to:

• Provide and manage your dental care and treatment

• Maintain accurate clinical and administrative records

• Communicate with you about appointments, treatment and your care

• Respond to enquiries and appointment requests

• Manage payments, billing and accounts

• Meet our legal, regulatory and professional obligations

• Maintain the security and effective operation of our website and services

• Send marketing communications where you have chosen to receive them

Depending on the circumstances, our lawful bases for processing personal data may include:

• Contract – where processing is necessary to provide services to you or take steps at your request before providing those services

• Legal obligation – where we need to process information to comply with a legal requirement

• Legitimate interests – where processing is necessary for our legitimate interests, such as managing and improving our practice and services, responding to enquiries and maintaining the security and effective operation of our website, provided those interests are not overridden by your rights and interests

• Consent – where we have asked for and received your consent for a specific purpose

Where we process special category data, including information about your health, we will also rely on an appropriate condition under UK data protection law, such as where processing is necessary for the provision or management of health or dental care.

Where we rely on your consent, you may withdraw that consent at any time by contacting us. Withdrawing consent will not affect the lawfulness of processing carried out before your consent was withdrawn.

 

5. How we store and protect your data

We take appropriate measures to protect your personal information.

Your information may be held securely in electronic and/or paper form. Access is limited to authorised individuals who require it for legitimate purposes, and we use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse or disclosure.

We review our systems and procedures as appropriate to help maintain the security of your information.

 

6. How long we keep your information

We retain personal data only for as long as necessary for the purposes for which it was collected.

The period for which we keep information will depend on the type of information, why we hold it and any applicable legal, regulatory or professional record-retention requirements. Clinical and dental records may need to be retained for extended periods to support continuity of care and meet these requirements.

We regularly review the information we hold. When personal data is no longer required, it will be securely deleted, destroyed or anonymised as appropriate.

 

7. Sharing your information

We may share personal information where necessary and where we have a lawful basis to do so. This may include sharing information with:

• Healthcare professionals involved in your care

• Dental laboratories, specialists and other treatment providers

• Service providers that support the operation of our practice or website

• Payment, administrative or professional service providers where appropriate

• Insurers and professional advisers

• Regulatory, legal or public authorities where required or permitted by law

Where third parties process personal data on our behalf, we take appropriate steps to ensure that they handle that information securely and in accordance with applicable data protection requirements.

We do not sell your personal data.

 

8. International transfers

Some organisations or technology providers we use may process or store personal data outside the United Kingdom.

Where personal data is transferred outside the United Kingdom, we take appropriate steps to ensure that the transfer is made in accordance with UK data protection law. This may include relying on applicable UK adequacy regulations or putting appropriate safeguards in place where required.

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9. Cookies and similar technologies

Our website uses cookies and similar technologies to help it function correctly, improve the visitor experience and, where applicable, understand how the website is used.

Some cookies are essential for the operation of the website and do not require consent. Other cookies, such as those used for analytics, functionality or marketing purposes, may only be used where you have provided the appropriate consent.

Where applicable, you can manage your cookie preferences through the cookie settings available on our website. You can change your preferences at any time.

The cookies and technologies used on our website may be provided by Wix or by third-party services integrated with our website.

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10. Your data protection rights

Depending on the circumstances and the lawful basis on which your information is processed, you may have the right to:

• Request access to the personal data we hold about you

• Request correction of inaccurate or incomplete personal data

• Request erasure of your personal data in certain circumstances

• Request restriction of processing in certain circumstances

• Request the transfer of your personal data in certain circumstances

• Withdraw your consent at any time where processing is based on consent

These rights are not absolute and may be subject to exemptions or restrictions under data protection law.

 

Your right to object
You have the right to object to certain processing of your personal data, including where we rely on legitimate interests. This right is not absolute in all circumstances.

You have an absolute right to object at any time to the use of your personal data for direct marketing.

To exercise any of your rights, please contact us using the details provided in Section 1.

 

11. Marketing communications

We will only send you electronic marketing communications where we have an appropriate lawful basis to do so.

Where you have consented to receive marketing communications, you can withdraw your consent or unsubscribe at any time. You can do this by following any unsubscribe instructions provided in the communication or by contacting us using the details in Section 1.

Withdrawing from marketing communications will not affect communications that are necessary in connection with your dental care, appointments or the administration of services we provide to you.

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12. Automated decision-making

We do not currently use personal data to make solely automated decisions that produce legal or similarly significant effects on individuals.

If this changes, we will update this Privacy Policy and provide the information required by applicable data protection law.

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13. Complaints and concerns

If you have any concerns about how we collect or use your personal data, please contact us so that we have an opportunity to address them.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Website: ico.org.uk
Telephone: 0303 123 1113

 

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or applicable guidance.

The most recent version will always be available on our website.